Brightshores Health System: CEO Message – Stronger Together
Scope
Executive video production | On-location b-roll | Social cutdown | Branded motion graphics
Overview
Brightshores engaged us to produce a short-form kickoff video for a new engagement series focused on creative approaches to care across its six hospital sites. This first video featured CEO Ann Ford delivering a message of unity and forward momentum, framed by the organization’s Stronger Together theme.
Creative Roles
I served as producer and director for this one-day shoot, working alongside Director of Photography Adrian Mehes. We filmed at Southampton Hospital, capturing a structured talking head session with Ann, followed by supporting b-roll featuring clinical staff and real patient-care interactions. The final cuts included branded motion graphics, music scoring, and closed captioning.
Approach
The production was designed to be lean and focused while allowing room for future scalability. We created two versions of the final piece—a widescreen cut for web use and a vertical, centre-locked version for social platforms. To support this format shift, we retooled the motion graphics package—adapting Brightshores’ branding elements to suit mobile-first viewing while maintaining visual consistency across outputs.
Outcome
The result was a 90-second, accessible leadership message that set the tone for Brightshores’ broader storytelling goals. This video serves as a cornerstone for the health system’s new engagement efforts and offers a flexible template for future episodes in the series.
Social Version