AJAC TestFest: Event Media Coverage
Client
Automotive Journalists Association of Canada (AJAC)
Scope
Event photography & video | OEM media drive coverage | Executive interviews
Overview
In fall 2024, we provided full media coverage for AJAC TestFest — a two-day, high-impact event bringing together Canada’s top automotive journalists and leading OEMs. The event included multiple vehicle evaluations, manufacturer test drives, live interviews, AJAC’s AGM, and the annual AJAC Awards presentation.
Creative Roles
I directed and produced all photography and video deliverables, from on-the-ground interviews to event recap content. Our team moved in sync with the fast-paced agenda to ensure full coverage without disruption, capturing candid moments, key brand presence, and dynamic action across multiple locations.
Approach
We focused on speed, precision, and adaptability — filming OEM executive interviews, journalist impressions, and awards ceremonies with minimal crew footprint. This coverage now serves AJAC and its partners as evergreen content for marketing, reporting, and archival use.
Event Highlights Captured
    •    Interviews with OEM executives and automotive journalists
    •    B-roll of test drives and manufacturer activations
    •    AJAC AGM and annual awards presentation
    •    Event recap and social-ready cutdowns​​​​​​​
Outcome
The resulting content suite provided AJAC with a versatile media package that captured the energy and significance of Canada’s premier automotive media event.